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At the end of the day

25/3/19 At the end of the day

At the end of the day is an idiom with several meanings. It can literally be the end of one’s waking hours, or the end of one’s work hours. The phrase can also be used in a summary statement to mean ‘when all the information has been considered’ or ‘the most important part is’.
What concerns me is seeing business owners and start-up entrepreneurs focus so much energy on securing a good location or spending money on interior designers when they should be focusing on the customers who will, at the end of the day, sustain the business.

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