12/7/17 What is ‘Crisis Management’?

crisis management

Crisis management is a specialized area and is to the practice of management what emergency medicine is to the practice of medicine. Both involve the compression of time, and the stakes can be extremely high. The best crisis managers are proactive, anticipating possible catastrophes with various contingency plans to accommodate many scenarios. They also assemble special task forces that can be sent into action almost without delay.

The manager, as spokesperson for the organization, must immediately be prepared to be the source of bad news, rather than the defensive receiver of it, and must reassure customers, constituents, and the general public that their well-being is more important to the company than any profits that may be lost as a result of the catastrophe.

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