12/7/17 What is the Right of Publicity?

Right of Publicity

The right of publicity if a form of intellectual property right that protects the name, image, and identifying persona of a natural person (but not that of a corporation or other entity) against unwanted or unauthorized use. Infringement of this right is a form of unfair competition and is actionable in a lawsuit as a commercially wrongful activity.

In our next e-Legal Lesson we’ll see how it differs from the right of personal privacy.

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